For some people, the
ideas come from organic beer. The outbreak of green advertisement purports on
something had been paid attention from electronics to alcohol in recent years.
So as vice president of the consulting firm Terra Choice Environ
mental Marketing, Scot Case dispatched researchers to investigate whether
company claims were verifiable. The result: Only one of roughly 1,000 products
examined in 2017 passed muster. How am I, as a consumer, to know what’s
We wondered the same
thing. Like many industries, consumer-electronics companies have been hit hard
by the retail recession. But Americans, always eager to cut utility- bills, say
they’re still willing to spend on green. A recent survey by the Consumer
Electronics Association found that 33 percent of consumers expect to buy some
kind of energy-saving device by the end of next year. And tech companies aren’t
sitting idle. New computers from Apple and Asus have been specially designed to
be more recyclable, and Philips, which makes electronics including mp3 players
and flat-screen TVs, aims to have at least 30 percent of its sales coming from
“green products” within the next four years. But with eco-friendly
claims tough to verify, we put some of the most heavily hyped green gadgets to
the test. Below, our findings:
Last year my friend replaced his old TV with a sleek Hat-screen model, a $
1,200 upgrade. The deal clincher? He saw an ad for an “EcoTV” with a
power-saving sensor that automatically adjusts the back light depending on ambient
room light. “I wanted to reward the manufacturer,” says the
University of Georgia professor.
He isn’t alone. More than half of consumers surveyed say they’d pay a premium for a TV with green attributes. Hence one of the big sells points of LCD models: They sip as little as a third of the electricity of tube sets or flat-screen plasmas. It’s a quality that has always been true but is now being marketed as a green feature.
But some experts say
that companies tend to hype energy savings while downplaying potential
environmental hazards a big deal, given that more than 20 million TVs still end
up in landfills each year. Manufacturers still prefer burning, rather than
recycling, glass panels. And spokespeople for Vizio and Philips, both of which
sell eco-TVs, say they have restricted but not eliminated the amount of mercury
in their screens. The next time your TV goes bust, visit e-Stewards.org to find
electronics recyclers who follow environmental regulations.
Experts say computer makers have stayed ahead of the eco-curve. Just a few
years ago, it was challenging to build a computer with a plastic shell that
used at least 2 percent recycled materials; today some models boast more than
25 percent. Then there’s the mercury, found not only in LCD TVs but
also in many computers. Last year both Sony and Dell announced new
mercury free laptop screens.
One of the boldest
green claims comes from Apple, which says that its
new MacBook features a more energy efficient hard drive, processor
and LED screen and slurps “one quarter the power of a single
(60-watt) light bulb.” That wasn’t exactly the case when we hooked up a
device that measures electricity consumption. While the MacBook used
between 24 and 55 percent less power than four comparable laptops when we
played a DVD and left a few programs open, it consumed about half the energy of
the bulb in our lamp. A spokesperson for Apple says its test lets the computer
idle with no DVD playing. With more companies making energy efficiency claims,
various groups have begun conducting their own verification tests. The
nonprofit Green Electronics Council, for one, will publish its report at
ePeat.net later this year.
Mobile Gadgets What
if you didn’t have to worry at all about paying for electricity? Some portable gadgets,
like cell phones and PDAs, can now channel their energy from the sun kind of.
For $200 to $400, consumers can buy backpacks, beach totes and even briefcases
outfitted with solar panels that charge special batteries, which in turn charge
your device. Certainly, these “juice bags” have been a hit with
outdoorsy types who enjoy hiking with an iPod or GPS. But the stiff
panels can make the bags clunky. And makers like Voltaic Systems note that
cloudy days and indirect light can cut the amount of power solar chargers soak
in by up to, oh, 90 percent.
No matter how they’re
charged, most wireless devices get replaced every few years. More than 20
retailers and makers collect old gadgets free or for a small fee, but why let
them sell your refurbished phone or get a tax break by donating it to charity?
Apple and Costco offer discounts on new products and gift cards for certain
trade-ins, while sites like BuyMyTronics and Gazelle will
send payments via PayPal or check. Now, that’s the kind of green
we’re talking about.